We checked the was-prices, and most are inflated

The strikethrough price is the number a shop wants you to anchor to. It is also the easiest number on the page to make up. So we did the obvious test: for every deal we track, we compared the retailer's was-price against the highest price we have actually recorded for that item.

Of the 1 224 deals where a retailer shows a was-price right now, 91% carry a was-price higher than we have ever recorded the item selling for. Figures from 19 Jun 2026.

What a was-price is supposed to mean

A was-price should be the price the item genuinely sold at before the markdown. Read that way, a R1,000 item dropped to R500 is a real R500 saving. The trouble is that nothing forces the was-price to be true. A shop can set it to a figure the item never sold at, and the percentage badge inflates to match. The discount looks bigger, the saving does not.

What we found

Across the deals we follow, an inflated was-price is the norm, not the exception. These are some of the clearest current examples, ranked by how far the was-price sits above anything we have ever recorded for the item.

None of these are illegal, and the current price can still be fair. The point is narrower: the saving on the badge is not the saving you are getting, because the starting number was never real.

How to protect yourself in thirty seconds

Ignore the was-price and the percentage. Ask two questions instead:

If the answer to the second one is yes, it is a genuine deal whatever the badge says. If the was-price towers over the real history, the markdown is mostly theatre.

How we check

We record the price of each item over time and keep the full history. On every deal page we show the lowest and highest we have recorded, the price the item usually sells at, and a chart of how the price moved, so you can judge a discount on real numbers rather than the marketing. When a was-price sits above anything we have ever seen, we say so on the page.

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