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Fashion deals in South Africa: how to read a discount

Where the badge lies most often. Why the South African clothing chains run a near-permanent sale, and how to find the genuine cuts.

What we have found across fashion

We are tracking 653 fashion deals at 50% or more off across 7 stores, priced from R20 to R5,524.15. Of those, 453 have enough recorded history for us to judge, and 367 are at the lowest price we have ever recorded.

Here is the catch. The typical badge across these fashion deals is 50% off, but measured against the price the item actually holds, the median real saving is just R0 (0%). The rest of that headline is worked out off a was-price we have not recorded the item reaching.

How fashion sales actually work

Fashion is where the badge lies most often. The South African clothing chains run a near-permanent sale, so a red percentage tag is the normal state of a rail, not a real event. An item can wear a 50 percent off badge for months while the price it actually sells at barely moves. Measured against the price the item genuinely holds, the typical real saving here is small.

That does not make every fashion deal bad. The genuine cuts land at end-of-season clearance, when a range is being cleared and the price drops to a recorded low and stays there. Those are the ones worth acting on, and the ones we surface. The rule for fashion is simple: buy on need, judge on the recorded low, and ignore the percentage.

How to get a genuine fashion discount

Genuine fashion deals right now

Current items in this category sitting at the lowest price we have on record, the genuine savings against their usual price first.

Stores in this category

Fashion questions

Are fashion discounts in South Africa genuine?
Often less than the badge suggests. The typical badge across the 453 fashion deals we can verify is 50% off, but measured against the price the item actually holds, the median real saving is R0 (0%). The rest is worked out off a was-price we have not seen the item reach.
What is the biggest genuine fashion saving SaleDrop has recorded?
Right now the deepest genuine fashion saving we are showing is 59% below the usual price: Fabiani Men's Black Coated Nylon Logo Athleisure Bag at Fabiani, now R1,019.15 against the R2,499 it usually sells at.
How many fashion deals is SaleDrop tracking?
We are tracking 653 fashion deals at 50% or more off across the stores in this category. Of those, 453 have enough recorded history for us to judge the saving, and 367 are at the lowest price we have on record.