Incredible Connection sale, checked

How Incredible Connection sales really work

Incredible Connection is a technology retailer, so the catalogue is laptops, TVs, audio, smart-home, appliances and the usual long tail of cables and accessories. Electronics is the category where an inflated was-price is most common and most costly, because a single one-day spike in the recorded price can make a routine price look like a deep cut.

We treat the recorded high with suspicion and judge each deal against the price the item genuinely held. The honest buys are models sitting at or near their lowest recorded price; the accessories and odd one-day markdowns are where the fake-saving traps cluster, and we flag them rather than feature them.

• On big-ticket tech, compare the deal against the recorded low and the usual price, not the was-price.
• Be wary of a huge percentage on a cheap accessory; that is where inflated anchors are most common.
• Model cycles matter: last-generation laptops and TVs get the deepest genuine clearances.